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The Most Important Web Metrics to Track

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So far gi_admin has created 135 blog entries.

The Most Important Web Metrics to Track

The bottom line, is your website helping your business achieve its goals? This is a question many business owners don’t have the answers to and are not able to say the return on investment (ROI) they get on their website. To be able to see the ROI on your website as well as having data

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Should Your Business Be Using Pop-Ups On Your Website?

It’s a bit of a love/hate thing. You’ve probably heard arguments for and against pop-ups and have your own opinions, but what do your customers want? Is it helpful or intrusive and annoying? As I’m sure you could guess, it depends! There are do’s and don’ts to implementing appropriate pop-ups on your website, but first,

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What is UX Web Design? Why This Trend is Here to Stay

UX stands for “User Experience”. The user experience on a website has a major impact on how it will convert and perform. Good UX web design should take users through their journey, from discovery to conversion and everywhere in between. Not optimizing your website for your users has a huge negative impact on your website’s

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How To Create Your Marketing Plan For The New Year

‘Tis the season for marketing planning. The budgets and goals can set the basis for determining your marketing strategy in the year to come. This process becomes harder when you’re not sure where to start and what you might need to include in the budget six months down the road. So where do you start

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Utilizing an Effective Content Marketing Strategy

You've probably heard content is king. And stats from marketers over the past years can prove this and it's only predicted to become more important in the years to come. So how can you utilize an effective content marketing strategy? By implementing a content strategy, you have the ability to accomplish a few things: Provide

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Why You Need to Give Customers an Omnichannel Experience

Omnichannel marketing is the cohesiveness of all your marketing channels and internal systems in order to create a unified customer experience. Having a well constructed omnichannel marketing system allows customers to contact you on every channel and have the same level of customer service. However, this experience should still be customized for the platform they

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Lower Your Spam, Make Your Domain Private

If you’ve registered a domain, you would have noticed that little option to make your domain private. So why does it matter and is it worth the cost of making your domain private? Well, after little test of “How bad could it really be?” , we would tell you it is ABSOLUTELY worth it! Why

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As a Business Owner, Are You Using Your Social Media As Your Resume?

As a business owner, are you using your social media accounts as your resume? How about your employees? Many think they can keep their personal social media accounts separate from business. In today's day and age, that is just not the case. If you’ve ever looked into hiring an employee, I’m sure you did a

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