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Should Your Business Be Using Pop-Ups On Your Website?

Category: Digital Marketing

Should Your Business Be Using Pop-Ups On Your Website?

It’s a bit of a love/hate thing. You’ve probably heard arguments for and against pop-ups and have your own opinions, but what do your customers want? Is it helpful or intrusive and annoying? As I’m sure you could guess, it depends! There are do’s and don’ts to implementing appropriate pop-ups on your website, but first,

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What is UX Web Design? Why This Trend is Here to Stay

UX stands for “User Experience”. The user experience on a website has a major impact on how it will convert and perform. Good UX web design should take users through their journey, from discovery to conversion and everywhere in between. Not optimizing your website for your users has a huge negative impact on your website’s

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How To Create Your Marketing Plan For The New Year

‘Tis the season for marketing planning. The budgets and goals can set the basis for determining your marketing strategy in the year to come. This process becomes harder when you’re not sure where to start and what you might need to include in the budget six months down the road. So where do you start

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Utilizing an Effective Content Marketing Strategy

You've probably heard content is king. And stats from marketers over the past years can prove this and it's only predicted to become more important in the years to come. So how can you utilize an effective content marketing strategy? By implementing a content strategy, you have the ability to accomplish a few things: Provide

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Why You Need to Give Customers an Omnichannel Experience

Omnichannel marketing is the cohesiveness of all your marketing channels and internal systems in order to create a unified customer experience. Having a well constructed omnichannel marketing system allows customers to contact you on every channel and have the same level of customer service. However, this experience should still be customized for the platform they

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A Scary Marketing Stat For Small and Medium Businesses 😱

What’s scarier than wasting money as a small business owner? The thought should send chills down your spine. Yet, as a digital marketing agency, we see this all the time, it’s as common as seeing a costume of Harley Quinn on Halloween. By not doing this, business owners are simply throwing money into the black-hole

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My Website Doesn’t Appear When I Search For It

“My website doesn’t appear when I search for it.” This is a common problem business owners have, but there are a few things you can do to improve search engine rankings by implementing search engine optimization (SEO) on your website. What is SEO? SEO is the process and implementation of strategies used to optimize your

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Customer Retention is like Dating

First impressions, love languages, getting noticed, these are a few of the things dating and a customer retention marketing strategy have in common. So what sets you apart and how can you maintain the relationship? These are the things you need to consider when creating a customer retention strategy: 1. Go To The Right Places

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