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Creating a B2C or B2B Social Media Strategy

Category: Tips

Creating a B2C or B2B Social Media Strategy

Whether you’re a B2C or B2B company, the process of creating a social media strategy has a lot of similarities. Because even if you’re selling B2B, you’re still needing the go-ahead from a decision maker after all. Social media is important and applicable regardless of the industry you’re in. Although the platforms and strategies change,

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Be Willing to Try and Fail in your Digital Marketing

The hardest part of marketing comes down to the dollars and cents, is it going to bring you a return on investment? No one can guarantee results, even though we see the crazy headlines everywhere that claim, “double your website traffic” or “reach your first 6-figure year”. Although results can be predicted by past experiences,

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The Most Important Web Metrics to Track

The bottom line, is your website helping your business achieve its goals? This is a question many business owners don’t have the answers to and are not able to say the return on investment (ROI) they get on their website. To be able to see the ROI on your website as well as having data

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Should Your Business Be Using Pop-Ups On Your Website?

It’s a bit of a love/hate thing. You’ve probably heard arguments for and against pop-ups and have your own opinions, but what do your customers want? Is it helpful or intrusive and annoying? As I’m sure you could guess, it depends! There are do’s and don’ts to implementing appropriate pop-ups on your website, but first,

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What is UX Web Design? Why This Trend is Here to Stay

UX stands for “User Experience”. The user experience on a website has a major impact on how it will convert and perform. Good UX web design should take users through their journey, from discovery to conversion and everywhere in between. Not optimizing your website for your users has a huge negative impact on your website’s

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How To Create Your Marketing Plan For The New Year

‘Tis the season for marketing planning. The budgets and goals can set the basis for determining your marketing strategy in the year to come. This process becomes harder when you’re not sure where to start and what you might need to include in the budget six months down the road. So where do you start

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Utilizing an Effective Content Marketing Strategy

You've probably heard content is king. And stats from marketers over the past years can prove this and it's only predicted to become more important in the years to come. So how can you utilize an effective content marketing strategy? By implementing a content strategy, you have the ability to accomplish a few things: Provide

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Why You Need to Give Customers an Omnichannel Experience

Omnichannel marketing is the cohesiveness of all your marketing channels and internal systems in order to create a unified customer experience. Having a well constructed omnichannel marketing system allows customers to contact you on every channel and have the same level of customer service. However, this experience should still be customized for the platform they

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