UX stands for “User Experience”. The user experience on a website has a major impact on how it will convert and perform. Good UX web design should take users through their journey, from discovery to conversion and everywhere in between. Not optimizing your website for your users has a huge negative impact on your website’s
What’s scarier than wasting money as a small business owner? The thought should send chills down your spine. Yet, as a digital marketing agency, we see this all the time, it’s as common as seeing a costume of Harley Quinn on Halloween. By not doing this, business owners are simply throwing money into the black-hole
Content | Digital Marketing Strategy Today’s consumer is researched obsessed. Prior to a purchase, consumers are looking at a businesses reviews, pictures, business information, etc. Take planning a trip for example. When you plan a stay at a hotel you’ll look at the hotel’s website, but many people will also search for the hotel online
Firefox Now Labeling Websites As Not Secure A few weeks ago we informed you of an update that Google Chrome is pushing that could mark your website as not secure and it now seems Google Chrome is not the only one hopping on this bandwagon. Firefox is now marking some websites as not secure. What
Major new features and functions with 2016 Google Adwords changes provide great opportunities for local retail businesses, rural service providers and national chains with regional divisions to really target their audience through digital marketing. Is your company ready? Highlights of Google Adwords Changes for Mobile and Maps Mobile Ad Improvements on Google Maps Expanded Mobile Ad Formats Introduced Remarketing Lists for Search Ads Improvements to Google Analytics We wanted to break down the changes and explain why change is a good thing for your business, so read on!
There have been some very high-profile companies in the news as of late because they’ve been the victims of hacking. In the case of Sony, a large number of their internal files and a handful of their movies were stolen and leaked in the attack. These unfortunate circumstances remind us that we must be vigilant